Job Description

 

Evolve Business Advisory is a ‘hands-on’ business advisory firm. Unlike traditional consulting companies, our primary goal is to work with clients, side by side, to help them achieve their goals.

 

We’re looking for a Digital Marketing Specialist to join our growing team, so if you live and breathe digital marketing, we want to talk to you! On a day to day basis, you would be working closely with our marketing team, to develop, implement, track and optimize our digital marketing campaigns across all digital channels for our company and our partner companies.

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Overview

 

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution, and the ability to launch campaigns on time and on budget. This is a great opportunity to work within a team that encourages your creative input with excellent potential for growth.

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Responsibilities

 

• ​Working in conjunction with our Head of Marketing, plan and execute all aspects of digital marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Develop and maintain a procedure for regular reporting

• Measure and report performance of all digital marketing campaigns, and assess against KPIs

• Identify insights and trends, and optimize spend and performance based on those insights

• Create A/B and multivariate testing to continually improve campaign results

• Collaborate with internal teams to create landing pages that optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Instrument conversion points and optimize user funnels

• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

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Requirements

 

• 3+ years proven working experience in a digital marketing role

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns

• Proven experience in personally creating and implementing an all-encompassing digital marketing strategy from online lead generation through to analytics

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

• Experience working with ad serving tools

• Experience in setting up and optimizing Google AdWords campaigns

• Working knowledge of HTML and CSS

• Self-starter with an ability to work independently or within a team as required

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* This position will be based out of our Oakville office.

We're always looking for talented professionals to join our team and make a difference in the lives of the people we serve. We’d like to thank all applicants for their interest; please note only those candidates selected for an interview will be contacted.

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Benefits

 

• Flexible working hours

• Extended health care

• Dental care

• Vision care

• Job Type: Full-time

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